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| Seo pricing
As in any business, in SEO there are few variants for pricing. Below are given the SEO pricing methods applied by SEO companies and freelancers:
Expenses + Profit
The most wide-spread approach: an SEO specialist estimates the cost of links, etc. and adds to the amount of a desired profit. If an optimizer is liable for risks (for example, it is provided by a contract that if a website does not appear in the top search results, the money is returned) the price increases by 30-100% (risk estimate).
Competitive SEO Pricing
It is easy to find out the competitors’ prices. Depending on their goals, an SEO company fixes its prices lower than its competitors (dumping), equal to its competitors (average pricing) and higher than its competitors (bonus pricing).
Dumping
Typical for newcomers having no serious portfolio and clients yet. It works at the first stage of business development. One of the necessary conditions for dumping is a certain reserve of funds which allows working without profit or even in the bank for some time.
Some serious SEO companies also use dumping to get promising projects (international corporations) which will become a part of their portfolio later.
One more case of dumping – a planned promotion action to attract clients. It is not a secret that the cost of optimization is constantly growing. In a few months a client will receive invoices with much higher amounts in them; that will compensate the initial low prices.
Average Pricing
This strategy is for “average” companies. They have no extraordinary portfolio to attract promising clients and, as a rule, SEO is not the key one of their activities.
seo test
Bonus Pricing
Used by well-known brands. Such companies have crowds of clients and can afford pricing higher than on the average at the market. Newcomers can apply this too if a seller has excellent sale skills and capacities for self-presentation.
Negotiated Pricing
Many companies put on their websites the following ads: “Contact us! We can agree on the price!”. Prices in such a company can differ greatly depending on a customer’s pocket. For example, one client has recently bought a Lexus to his wife and now wants to present her a website. Another client does his best to cover the cheapest SEO plan for his business website. It is easy to find out how much a client is ready to spend on an SEO campaign, just ask a couple of questions. Even if a price has already been fixed, additional options are offered. They are additionally paid for, of course.
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